Product Design Director · 17 yearsI design software for
I design software for
the world's most
critical systems.
Nokia's 150+ global operators run on AI platforms I designed. So does 60% of Finland's dairy supply chain. From ABB's $32B design system to Pendulum's 0→1 Series A platform. 17 years designing for expert users in high-stakes environments.
Most design work happens in consumer apps where failure means a bad recommendation. I design software for systems where failure means contaminated water, dropped telecom connections, or halted industrial processes. That requires a fundamentally different design approach.
Selected Case StudiesView all 8 →
Experience
Recent
Pendulum IntelAI social intelligence platform
Head of DesignABBCommonUX Design System
Lead DesignerNokiaAVA AI Ecosystem Platform
Lead DesignerKemiraKemConnect
Lead DesignerValioCarbo Farm Calculator
Lead DesignerMetsoMODES UI Design System & Data Viz
Senior DesignerPankoAI Decision Intelligence · Madrona Venture Labs
Solo DesignerEarlier
Qufi CreativeOwn studio · Helsinki
Founder & PrincipalICCLInternational Cultural Centre London
Creative DirectorHDFHumanitarian Dialogue Foundation · London
Creative DirectorEarly career
PIP PrintingLondon
Midweight DesignerHoogvlietThe Hague
Junior Designer50+ designers mentored · DesignLab, CareerFoundry, Springboard · 2016–present
“
He's one of the best UI/UX people I've worked with, and I don't say that lightly.
Seth SchulerVP, GenAI · Accenture
























