Product Design Director · 17 years

I design software for
the world's most
critical systems.

Nokia's 150+ global operators run on AI platforms I designed. So does 60% of Finland's dairy supply chain. From ABB's $32B design system to Pendulum's 0→1 Series A platform. 17 years designing for expert users in high-stakes environments.

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Most design work happens in consumer apps where failure means a bad recommendation. I design software for systems where failure means contaminated water, dropped telecom connections, or halted industrial processes. That requires a fundamentally different design approach.

Selected Case StudiesView all 8 →

Pendulum IntelHead of Design

Experience

Recent

Pendulum IntelAI social intelligence platform

Head of Design

ABBCommonUX Design System

Lead Designer

NokiaAVA AI Ecosystem Platform

Lead Designer

KemiraKemConnect

Lead Designer

ValioCarbo Farm Calculator

Lead Designer

MetsoMODES UI Design System & Data Viz

Senior Designer

PankoAI Decision Intelligence · Madrona Venture Labs

Solo Designer

Earlier

Qufi CreativeOwn studio · Helsinki

Founder & Principal

ICCLInternational Cultural Centre London

Creative Director

HDFHumanitarian Dialogue Foundation · London

Creative Director

Early career

PIP PrintingLondon

Midweight Designer

HoogvlietThe Hague

Junior Designer

50+ designers mentored · DesignLab, CareerFoundry, Springboard · 2016–present

“

He's one of the best UI/UX people I've worked with, and I don't say that lightly.

Seth SchulerVP, GenAI · Accenture

Kind Words

“

Anmar led UX for me while I was building Panko and did an amazing job pushing our thinking while delivering intuitive, clean, modern designs. He's one of the best UI/UX people I've worked with, and I don't say that lightly.

Seth SchulerVP, GenAI · Accenture

“

Anmar is a great professional and colleague and fun to work with. I really appreciate his visionary attitude. His versatile and international background gives him an ability to see things in wider perspective and outside the box.

Kristiina HärkönenChief Sustainability Officer · Gofore

“

Working with Anmar has been a fantastic experience. Admiring his ability to pay great attention to detail and willingness to go above and beyond what duty calls by taking charge of critical tasks that drove the project.

Maria SyedEngineering Manager · Unity

“

Anmar quickly grasps your idea and has ability to materialize & visualize it wonderfully. He's a great talent and easy to collaborate with.

Suvi LaaksoDeputy Head of Mission · Embassy of Finland

“

Seth SchulerVP, GenAI · Accenture

“

Kristiina HärkönenChief Sustainability Officer · Gofore

“

Maria SyedEngineering Manager · Unity

“

Anmar quickly grasps your idea and has ability to materialize & visualize it wonderfully. He's a great talent and easy to collaborate with.

Suvi LaaksoDeputy Head of Mission · Embassy of Finland

“

Anmar was both my mentor and design coach. What made him stand out is his ability to communicate complex concepts in a simple and fascinating way, a skill that takes years to develop.

Noa PeetersSenior Designer · Typeform

“

Anmar's ability to cope with a very complex and technical domain and ever-changing product vision was impressive. Working with him was always fun.

Joosa KurvinenSr Software Developer · Reaktor

“

Anmar is a truly professional designer able to drive big plans forward and he's not afraid of any kind of challenges. His capability to work together with different stakeholders is really good.

Niko MartiskainenSenior Consultant · Circles Consulting

“

Anmar was both my mentor and design coach. What made him stand out is his ability to communicate complex concepts in a simple and fascinating way, a skill that takes years to develop.

Noa PeetersSenior Designer · Typeform

“

Anmar's ability to cope with a very complex and technical domain and ever-changing product vision was impressive. Working with him was always fun.

Joosa KurvinenSr Software Developer · Reaktor

“

Anmar is a truly professional designer able to drive big plans forward and he's not afraid of any kind of challenges. His capability to work together with different stakeholders is really good.

Niko MartiskainenSenior Consultant · Circles Consulting

“

Anmar is an ingenious designer who is constantly striving to be better in his work and more efficient in every task. I always know things are under control when Anmar is in charge!

Timo RostedtLead Designer · Gofore

“

I was impressed by the versatility of his talent. This passion for his craft can only be matched by his polite and considerate behavior towards his colleagues. A true Swiss army knife of design.

Anssi JuvonenPeople Leader · Gofore

“

I've learned so much from him in such a short time. He is able to inspire and direct large groups of people to do their best work, while maintaining a nurturing environment for their growth.

Jonny FieldProduct Designer · Luno

“

Anmar is an ingenious designer who is constantly striving to be better in his work and more efficient in every task. I always know things are under control when Anmar is in charge!

Timo RostedtLead Designer · Gofore

“

I was impressed by the versatility of his talent. This passion for his craft can only be matched by his polite and considerate behavior towards his colleagues. A true Swiss army knife of design.

Anssi JuvonenPeople Leader · Gofore

“

I've learned so much from him in such a short time. He is able to inspire and direct large groups of people to do their best work, while maintaining a nurturing environment for their growth.

Jonny FieldProduct Designer · Luno

I design software forthe world's mostcritical systems.

AI Social Intelligence Platform

CommonUX Design System

AVA AI Ecosystem Platform

Experience

Kind Words

I design software for
the world's most
critical systems.